Service 04
LOCAL
DOMINATION
If your business doesn't appear in the Google Map Pack for your primary local keywords, you're invisible to the highest-intent buyers in your city. We fix that — fast.
The Local Opportunity
THE MAP PACK GETS MORE CLICKS THAN ORGANIC RESULTS
For local intent searches — "dentist near me", "best solicitor in [city]", "emergency plumber [neighbourhood]" — the Google Map Pack appears above all organic results and captures the lion's share of clicks. Users searching with local intent are ready to buy. If you're not in the top three, you're losing customers to competitors who are.
Local SEO is a distinct discipline from traditional organic SEO. Google ranks businesses in the Map Pack based on relevance, distance, and prominence — and each factor requires specific optimisation work. A fully optimised Google Business Profile with consistent citations, a strong review profile, and geo-targeted website content is the formula that wins.
Dead SEO approaches local SEO holistically — we don't just optimise your GBP listing in isolation. We align your website's local signals, citation profile, review strategy, and content to create a dominant local presence that ranks consistently across your target service area.
Local SEO Services
- ✓ Google Business Profile setup & optimisation
- ✓ Citation audit, cleanup & building
- ✓ Review generation strategy
- ✓ Local keyword research
- ✓ Geo-targeted landing pages
- ✓ Local schema markup (LocalBusiness)
- ✓ GBP post management & Q&A monitoring
- ✓ Local link building from area publications
- ✓ Multi-location SEO management
Our Process
HOW WE PUT YOU
IN THE MAP PACK
- 01
LOCAL SEO AUDIT
We audit your Google Business Profile, check your NAP consistency across all citation sources, review your current Map Pack rankings for target keywords, and analyse your top local competitors' profiles to identify the gaps. This tells us exactly why you're not ranking and what needs to change.
- 02
GBP OPTIMISATION
We optimise every element of your Google Business Profile — category selection, business description with target keywords, service and product listings, photo uploads, opening hours, service area definition, and Q&A responses. An incomplete GBP is leaving Map Pack rankings on the table.
- 03
CITATION BUILDING & CLEANUP
We audit your existing citations using BrightLocal, fix any NAP inconsistencies, remove duplicate listings, and build new citations on high-authority general and industry-specific directories. Consistent citations tell Google your business is legitimate and accurately located.
- 04
REVIEW STRATEGY & GEO CONTENT
We design and implement a review generation system — post-service follow-up sequences, in-store signage templates, and staff training on requesting reviews ethically. In parallel, we create geo-targeted service pages for each location and neighbourhood you serve, building local organic rankings alongside your Map Pack presence.
What's Included
EVERY LOCAL SEO
DELIVERABLE
GBP OPTIMISATION
Complete Google Business Profile setup or overhaul — categories, description, services, photos, posts, and Q&A management.
CITATION MANAGEMENT
NAP audit, inconsistency fixes, duplicate removal, and new citation building across 50+ high-authority directories.
REVIEW STRATEGY
Ethical review generation playbook with email templates, SMS follow-ups, and in-store request materials to build your rating systematically.
GEO LANDING PAGES
Location-specific service pages targeting "[service] in [city/suburb]" queries — each with unique content, local schema, and Google Map embeds.
LOCAL SCHEMA
LocalBusiness, Service, and OpeningHoursSpecification schema markup implemented on your site to enhance Map Pack and organic visibility.
LOCAL RANK TRACKING
Weekly Map Pack and organic rankings tracked across your target service area using grid-based local rank tracking — so you see exactly where you dominate and where gaps remain.
FAQ
LOCAL SEO
QUESTIONS ANSWERED
- What is local SEO and who needs it?+Local SEO optimises your online presence for location-specific queries — "plumber near me", "best restaurant in [city]". Any business with a physical location or that serves a specific geographic area needs it: restaurants, medical practices, law firms, retail stores, and service businesses. The Google Map Pack drives enormous call and walk-in volume for local searches.
- How do I rank in the Google Map Pack?+Google ranks Map Pack businesses on relevance, distance, and prominence. To rank, you need a fully optimised GBP profile, consistent NAP citations across the web, genuine customer reviews, local backlinks, and location-specific website content. Dead SEO addresses all five factors in an integrated local SEO campaign.
- How important are Google reviews for local SEO?+Reviews are a significant local ranking factor — both quantity and average rating influence Map Pack position. Beyond rankings, businesses with 4.5+ stars receive dramatically more clicks. Dead SEO implements an ethical review generation strategy using post-service follow-ups to build a consistent, genuine review flow without violating Google's policies.
- What are local citations and why do they matter?+Local citations are online mentions of your business Name, Address, and Phone number (NAP) — on directories like Yelp, Yellow Pages, and industry sites. Google cross-references these to verify your business location and legitimacy. Inconsistent citations (different phone numbers, old addresses) hurt your Map Pack rankings. We audit, correct, and build citations systematically.
- Can you handle multiple locations?+Yes — we manage multi-location local SEO campaigns. Each location gets its own optimised GBP listing, location-specific landing page with unique content, dedicated citation profile, and individual rank tracking. Franchise businesses and multi-location service companies are a particular area of strength for Dead SEO.
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